This notice applies to the CareBoodle mobile app, published by CareBoodle Ltd on Google Play (package name com.careboodle.careboodle) and the Apple App Store, the CareBoodle web portal at portal.careboodle.com, and this website.
1. Who We Are
CareBoodle Ltd (“CareBoodle”, “we”, “us”, “our”) provides a secure digital tool to support carers in recognising and documenting possible delirium or acute deterioration in older adults using the PINCH ME framework.
- Registered Company: CareBoodle Ltd
- Privacy Contact: kirsten@careboodle.com
- Data Protection Lead: Dr Kirsten Protherough
2. Our Role in Data Protection
CareBoodle operates in two ways:
A. Enterprise Deployments (Domiciliary Care Agencies)
- The care provider is the Data Controller
- CareBoodle is the Data Processor
This means the care provider decides why and how personal data is used. We process data on their documented instructions.
For rights requests, please contact your care provider in the first instance.
B. Direct / Self-Serve Deployments (if used)
- CareBoodle Ltd acts as the Data Controller
- We determine the purposes and means of processing.
3. What Personal Data We Collect
A. Carer (User) Data
- Name
- Work email address
- Role and employer
- Authentication details
- Activity logs
- Support communications
B. Care Recipient Data (Special Category Health Data)
- Name
- Date of birth
- Postcode (not full address)
- Sex
- Structured health observations (e.g. pain, hydration, infection prompts)
- PINCH ME related factors
- Actions taken
- Escalation outcomes
- Timestamps
- Limited structured free text
We do not collect:
- Images or videos
- Full address
- Unnecessary identifiers
4. Why We Process Personal Data
We process personal data to:
- Support recognition and documentation of suspected delirium or deterioration
- Improve escalation communication
- Support governance and quality assurance
- Generate aggregated, non-identifiable insights for service improvement
- Provide technical support
We do not:
- Sell personal data
- Market directly to care recipients
- Use automated decision-making for diagnosis
CareBoodle is not a diagnostic device and does not replace professional judgement.
5. Lawful Basis for Processing
Enterprise (Care Provider as Controller)
Care Providers typically rely on:
- Article 6(1)(f) – Legitimate interests (safe care delivery and record-keeping)
- Article 9(2)(h) – Health and social care provision
In pilot scenarios involving evaluation activity, explicit consent may also be used.
Direct / Self-Serve (CareBoodle as Controller)
We rely on:
- Article 6(1)(b) – Contract
- Article 9(2)(a) – Explicit consent for health data
6. Who Can Access the Data
Access is restricted to:
- Authorised carers and supervisors within the care provider organisation
- CareBoodle support staff on a strictly need-to-know basis
- Sub-processors providing secure hosting and technical infrastructure
All access is role-based and logged.
7. Data Storage and Security
We use:
- UK / EEA hosting by default
- Encryption in transit and at rest
- Role-based access controls
- Audit logging
- Monitoring and incident response procedures
- Confidentiality agreements for staff
International transfers are avoided where possible and protected by appropriate safeguards if required.
8. Data Retention
CareBoodle Platform
We retain platform records for 8 years after end of care / last entry.
After this period, data is securely deleted or anonymised unless required for safeguarding, complaints, investigations, or legal reasons.
Care Provider Records
Care providers export a PDF summary into their own care record system. They retain that record according to their retention policy and commissioning requirements.
9. Your Rights
Under UK GDPR, individuals have the right to:
- Access their personal data
- Request correction of inaccurate data
- Request restriction of processing
- Object to certain processing
- Request erasure (where legally applicable)
Enterprise deployments: Please contact your care provider directly.
Direct/self-serve: Contact us at kirsten@careboodle.com
You can request deletion of your CareBoodle account and personal data at any time. See our account deletion page for how to make a request.
You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk
11. Children
CareBoodle is not intended for use by children.
12. Changes to This Notice
We may update this Privacy Notice from time to time.
Material changes will be communicated appropriately.